Founder & CEO
As an NBC Sports executive for more than 20 years, McCarley was part of a core team that shaped many of the biggest events in sports. Previously, McCarley served as NBC Sports’ president, golf, and global strategy from 2011-2021 and led NBC’s golf portfolio, including golf coverage across NBC Sports and Golf Channel, as well as its digital platforms to modernize the golf experience, including GolfNow and GolfPass. As president of Golf Channel, he quickly transformed the network, including several years as the fastest-growing network on American television. In this role he developed close relationships with Woods and McIlroy and their respective teams. Prior to leading NBC Sports’ golf businesses, McCarley was senior vice president at NBC Sports, primarily focused on marketing the company’s biggest events, including Sunday Night Football and the Olympics. McCarley, a three-time Emmy Award winner and inductee into the Sports Business Journal’s 40 Under 40 Hall of Fame, also serves on the board of directors of the Arnold & Winnie Palmer Foundation and National Golf Foundation.